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Here’s the attack in all its majesty (turn up your speakers – it’s kind of quiet). I particularly like the slo-mo at the end. What do you think? Was it worth the [...]

8 July 2009

Look at that face. He’s not messing around.
The subsequent chaos which ensued will be available on video next week along with a handy social media glossary so you can have a reference for everything from “aggregation” to “wiki.”
Be sure and [...]

2 July 2009

There is a conversation happening online. Actually, there are a lot of them, and they’re happening all over the place. They might be on Facebook, Twitter, on blogs, message boards and forums, or photo or video sharing sites. Whether or [...]

25 June 2009

An interesting post by Wendy Piersall over at Sparkplugging discusses 10 Social Media Blunders that Can Destroy Your Brand. While I think it’s a good post, I disagree with the second-to-last point (#9?):
Show up as a company spokesperson, brand representative, [...]

18 June 2009

In his post, We Need The Right Advertising, Chris Brogan says that advertising is losing its impact because, “Most advertising fell off its original premise: to inform.” While I agree advertising isn’t as focused on informing people as it once [...]

18 June 2009

Your efforts in social media should be an extension of your brand. The best brands have emotional connections associated with them. If your efforts in social media are soul-less PR or marketing drivel you will dampen the emotional connection people [...]

22 May 2009

1. Launch Social Media. Social media is a shift in how people discover, read, and share news and information and content. It’s a fusion of sociology and technology, transforming monologue into dialog. Expose your company in different types of cost-effective [...]

21 November 2008