Suppose I get lucky enough to interview you for a job. I’ll get all prepared and you’ll get all prepared, and we’ll meet and talk and laugh (please tell me you laugh), and I’ll size you up and you’ll size [...]

20 April 2010

One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by [...]

9 April 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

Introducing the R7 Weekly Retro – a weekly retrospective of news items, emerging technologies, trends, campaigns and other things that we find particularly relevant. We’ll start this week’s recap off with one of the most buzzed about April Fool’s pranks.

As [...]

2 April 2010

Facebook is no longer just a Web site — it’s a full-fledged platform. As an indication of its popularity, many users spend more time on Facebook than on e-mail, even using Facebook as their e-mail service. Unfortunately this means scammers [...]

29 March 2010

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]

8 February 2010

Twitter recently rolled out a new feature called Lists. It enables you to group those you follow into lists, similar to Brizzly and desktop applications such as TweetDeck and Seesmic.
How do lists work?
You can login to Twitter and click the [...]

3 December 2009

Here are some top social media/advertising/business stories that caught my attention over the last couple of weeks:

Google buys Gizmo5. Google bought Gizmo5, a VOIP company, to use with Google Voice to create a direct competitor to Skype and every telco [...]

16 November 2009

Marissa Mayer, Vice President of Search Product and User Experience at Google, announced a new Google product called “Social Search” at the Web 2.0 Summit in San Francisco. This feature will allow all Google users to search query results from [...]

23 October 2009

A few years ago, one executive asked me, “What is this Internet thing? Is it going to really play a viable role in marketing?” As you know, it’s not only here to stay, it has turned the world of marketing [...]

9 July 2009