The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that [...]

4 May 2010

Suppose I get lucky enough to interview you for a job. I’ll get all prepared and you’ll get all prepared, and we’ll meet and talk and laugh (please tell me you laugh), and I’ll size you up and you’ll size [...]

20 April 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

Facebook is no longer just a Web site — it’s a full-fledged platform. As an indication of its popularity, many users spend more time on Facebook than on e-mail, even using Facebook as their e-mail service. Unfortunately this means scammers [...]

29 March 2010

Google has launched Buzz, a service wrapped into Gmail which allows for quick sharing of pictures, videos, status messages, etc. with your Google Friends. You can also autopost to Twitter, Picasa, Flickr and more. It includes privacy [...]

10 February 2010

Every day brings a new opportunity for a big brand to develop a new Facebook application to promote or reinforce its brand. Some of them are disappointing, however, occasionally you come across an application that is original and entertaining.
One such [...]

12 October 2009