Remember in your college news-writing class when you were quizzed on all the rules in the AP Stylebook? Okay, maybe you didn’t take a news-writing class, but if you did, and you didn’t memorize the 3,000-plus entries, then you probably [...]

16 May 2011

As the traditional ways of interacting with customers and prospects changes, no longer can we just talk TO them, now we need to talk WITH them. The importance of listening to the consumer becomes paramount and social media affords a [...]

18 February 2011

As a former ballet dancer, having spent 18 years of my life devoting over three hours of each day and both days on weekends to the craft, I was particularly interested in Monday’s front page article in the New York [...]

31 March 2010