Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights [...]

23 November 2011

Several months ago I attended a conference in San Diego where the focus was on the rise of integration – specifically, integrating your traditional and digital marketing techniques through strategic collaboration and communication. A huge emphasis was placed on spreading [...]

3 August 2011

We wanted to share some thoughts from our PR/Social Media intern, Kylee Snelgrove. Take it away, Kylee…
As a first-time contributor to this blog, I thought it would be best to start out with a little introduction about myself. My name [...]

6 May 2011

What a last couple of days it has been! From the white iPhone to a white Royal Wedding, and from President Obama’s jabs at Donald Trump to the death of Osama bin Laden, truly, this has been a week worth [...]

4 May 2011

Exciting news going on this week:
Old Spice goes beyond hot-man-in-towel commercials
Men really do want to smell like Mr. Old Spice himself. Especially when Old Spice’s ad agency created customized video responses for their clients. Worked on me. http://bit.ly/deZyow
New York gets Wi-Fi [...]

30 July 2010

iPhone 4′s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter [...]

25 June 2010

We have some great interns working with us this summers in various departments. We’ve asked them to provide some insight into Richter7 culture : What have they encountered that they didn’t expect? What are they gaining from the experience? How [...]

24 June 2010

I don’t know about you, but I can hardly wait until “new media” grows up and just becomes another medium.
Don’t get me wrong, I totally get the possibilities of companies being able to connect with customers on a level no [...]

28 May 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

As a former ballet dancer, having spent 18 years of my life devoting over three hours of each day and both days on weekends to the craft, I was particularly interested in Monday’s front page article in the New York [...]

31 March 2010