Exciting news going on this week:
Old Spice goes beyond hot-man-in-towel commercials
Men really do want to smell like Mr. Old Spice himself. Especially when Old Spice’s ad agency created customized video responses for their clients. Worked on me. http://bit.ly/deZyow
New York gets Wi-Fi [...]

30 July 2010

iPhone 4′s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter [...]

25 June 2010

We have some great interns working with us this summers in various departments. We’ve asked them to provide some insight into Richter7 culture : What have they encountered that they didn’t expect? What are they gaining from the experience? How [...]

24 June 2010

I don’t know about you, but I can hardly wait until “new media” grows up and just becomes another medium.
Don’t get me wrong, I totally get the possibilities of companies being able to connect with customers on a level no [...]

28 May 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

As a former ballet dancer, having spent 18 years of my life devoting over three hours of each day and both days on weekends to the craft, I was particularly interested in Monday’s front page article in the New York [...]

31 March 2010

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]

8 February 2010

It was a sub-freezing December evening in Brno, Czechoslovakia, 1938.  Inside an ornate theater, however, public opinion was about to heat up following the premier of composer Serge Prokofiev’s unexpected score for the famed ballet, Romeo and Juliet.
Although Romeo and [...]

8 October 2009

Our beloved Marcia heads the MOF (Ministry of Fun) and every month or so she puts together an activity for the agency. This month? Sculpting busts of the partners out of Play-Doh. Here’s our craftiness:
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15 September 2009

Not sure who the guy is in the above photo, but he’d fit in well here: confident, sporting a jaunty beard-thing, and lacking pants. That’s right, yesterday we officially launched our annual No Pants Policy baby!
Or, for those of you [...]

21 July 2009