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creativity

Amanda Sanchez on:

RICHTER7 DOMINATES 2010 ADDY AWARDS

CONGRATS to our talented team for taking home more awards at this year’s Utah ADDY Awards (for the 10th time in 12 years), than any other agency. Nice work.
More info in the press release below.
Salt Lake City, Feb. 25, 2010—Richter7, [...]


Dave Newbold on:

Give me differentiation or give me death

One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the [...]


Evin Catlett on:

Brilliant direct mail piece

While everyone else is sending 6×9 postcards as direct mail pieces, these guys sent media buyers a cake with a file baked into it to promote the TV show Prison Break.
As it says in our Brand Model message: creativity makes [...]


Evin Catlett on:

Part 2 – How Branding and Marketing Can Benefit the Undead

(This is part two of a two-part series on what those dwelling in haunted residences can do to better lure in unsuspecting victims. Click here for part one.)
In my previous post I discussed how the majority of individuals living in [...]


Dave Newbold on:

Why Advertisers Should Give Two Hoots, Or More, About Creativity. (Part One)

It was a sub-freezing December evening in Brno, Czechoslovakia, 1938.  Inside an ornate theater, however, public opinion was about to heat up following the premier of composer Serge Prokofiev’s unexpected score for the famed ballet, Romeo and Juliet.
Although Romeo and [...]


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