Rumblings

Topic Archive

creativity

Dave Newbold on:

A LOST ART?

Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended.  What do you remember of what was said – when you weren’t dozing?
If you remember anything at all, I’m betting it was a story.  No big [...]


Evin Catlett on:

ADDY’s Results Are In!

Last night was the 2011 ADDY Gala, showcasing the best advertising of 2010. As usual, we were thrilled to see some of the incredible work coming out of Utah. We have some really impressive creative minds at work in our [...]


Evin Catlett on:

2011 Richter7 Ad Bowl

Today we kicked off our 16th Annual Ad Bowl , complete with a live Twitter feed, a rock band performance and, most importantly, 51 Super Bowl commercials to vote on and enjoy. As our team analyzed the multi-million dollar ad [...]


Gary Sume on:

Howard Gossage, Where Are You Now?

He lived in San Francisco, not New York City. He hung out with artists, philosophers and scientists, not ad people. He was an ad man, but might have been its greatest critic. He created non-traditional advertising when most people still [...]


Evin Catlett on:

Fortunately, there is no legal blood sugar limit…

Big high five to our creative team who worked on the Apple Beer campaign currently being featured in ‘Exhibit’ on the Communication Arts website. (And on the homepage today!)
“Based on a 100-year-old German recipe, Apple Beer was first bottled in [...]


Dave Newbold on:

The Undeniable Correlation Between Ad Creativity & Sales

Much to the chagrin of ad agencies who spout the erroneous “awards don’t matter” line (generally because they’re not capable enough to win any, or too scared to try), new reports further confirm the unmistakable connection between the ringing of [...]


Evin Catlett on:

R7 National Addy Awards

A belated post, congratulating our team on winning eight silver awards at this year’s national ADDY Awards Competition – the most any Utah ad agency has ever received in one year at the national level.
The winning ad campaigns consist of [...]


Evin Catlett on:

Richter7 Weekly Retro

iPhone 4′s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter [...]


Dave Newbold on:

What Kind of Funny Name is Richter7?

Nary has a week gone by without someone asking me, “What does the name Richter7 mean?”  “Why did you select that name?”   “Does it have anything to do with the Richter scale?”
Here’s the answer.  Yes, it does have something to [...]


Amanda Sanchez on:

Updates on the Richter7 Front

Richter7 Dominates 5-State District ADDY Awards
After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!
See the following press release for more [...]


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