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creative

Amanda Sanchez on:

Updates on the Richter7 Front

Richter7 Dominates 5-State District ADDY Awards
After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!
See the following press release for more [...]


Amanda Sanchez on:

RICHTER7 DOMINATES 2010 ADDY AWARDS

CONGRATS to our talented team for taking home more awards at this year’s Utah ADDY Awards (for the 10th time in 12 years), than any other agency. Nice work.
More info in the press release below.
Salt Lake City, Feb. 25, 2010—Richter7, [...]


Evin Catlett on:

Look at your man: Interview with the guys behind the Old Spice TV spot

Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the [...]


Evin Catlett on:

Brilliant direct mail piece

While everyone else is sending 6×9 postcards as direct mail pieces, these guys sent media buyers a cake with a file baked into it to promote the TV show Prison Break.
As it says in our Brand Model message: creativity makes [...]


Dave Newbold on:

Why Advertisers Should Give Two Hoots, Or More, About Creativity. (Part One)

It was a sub-freezing December evening in Brno, Czechoslovakia, 1938.  Inside an ornate theater, however, public opinion was about to heat up following the premier of composer Serge Prokofiev’s unexpected score for the famed ballet, Romeo and Juliet.
Although Romeo and [...]


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