Nary has a week gone by without someone asking me, “What does the name Richter7 mean?”  “Why did you select that name?”   “Does it have anything to do with the Richter scale?”
Here’s the answer.  Yes, it does have something to [...]

6 May 2010

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]

16 February 2010

One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the [...]

12 January 2010

(This is part two of a two-part series on what those dwelling in haunted residences can do to better lure in unsuspecting victims. Click here for part one.)
In my previous post I discussed how the majority of individuals living in [...]

29 October 2009

We live in a time of rapid evolution. Economic models are being turned on their heads. Newspapers are folding. The music industry is being forced to change and Hollywood is sure to follow. But this change isn’t limited to media. [...]

26 October 2009

It was a sub-freezing December evening in Brno, Czechoslovakia, 1938.  Inside an ornate theater, however, public opinion was about to heat up following the premier of composer Serge Prokofiev’s unexpected score for the famed ballet, Romeo and Juliet.
Although Romeo and [...]

8 October 2009

Our work for the Utah Museum of Fine Arts was featured in the Nikkei Marketing Journal. The only “Nikkei” I’d ever heard of was this girl I was in a relationship with in junior high. (It didn’t end well and [...]

14 August 2009

I don’t drink enough water. This morning I had four plastic, disposable water bottles in various places around my office. I save them from meetings with the goal of refilling them and being better about hydration (that’s important you know). [...]

3 August 2009

An interesting post by Wendy Piersall over at Sparkplugging discusses 10 Social Media Blunders that Can Destroy Your Brand. While I think it’s a good post, I disagree with the second-to-last point (#9?):
Show up as a company spokesperson, brand representative, [...]

18 June 2009

Your efforts in social media should be an extension of your brand. The best brands have emotional connections associated with them. If your efforts in social media are soul-less PR or marketing drivel you will dampen the emotional connection people [...]

22 May 2009