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	<title>Richter7 Blog &#187; Augmented Reality</title>
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		<title>A sweet augmented reality tool for the Post Office</title>
		<link>http://blog.richter7.com/2009/09/a-sweet-augmented-reality-tool-for-the-post-office/</link>
		<comments>http://blog.richter7.com/2009/09/a-sweet-augmented-reality-tool-for-the-post-office/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 09:00:14 +0000</pubDate>
		<dc:creator>ecatlett</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Augmented Reality]]></category>
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		<description><![CDATA[I&#8217;d seen this technique before, but this is the first time I&#8217;ve seen it used for something more than eye candy.

That&#8217;s the way to do it. Eye candy is great (especially if it&#8217;s the first time someone has seen it) [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;d seen <a href="http://ge.ecomagination.com/smartgrid/?c_id=googaugreal#/augmented_reality">this technique before</a>, but this is the first time I&#8217;ve seen it used for something more than eye candy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tp0EyeXayNM&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/tp0EyeXayNM&amp;hl=en&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>That&#8217;s the way to do it. Eye candy is great (especially if it&#8217;s the first time someone has seen it) but taking something and making it a useful tool for your customers is going to have more lasting results. Creative stuff.</p>
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