Richter7 Dominates 5-State District ADDY Awards
After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!
See the following press release for more [...]

17 April 2010

One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by [...]

9 April 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]

16 February 2010

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]

8 February 2010

As the Google Street View cars go zipping around the world taking pictures of, well, everything, they are also snapping pictures of all the outdoor advertising out there. Now, Google has filed a patent so they can sell the space [...]

15 January 2010

One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the [...]

12 January 2010

While everyone else is sending 6×9 postcards as direct mail pieces, these guys sent media buyers a cake with a file baked into it to promote the TV show Prison Break.
As it says in our Brand Model message: creativity makes [...]

18 November 2009

(This is part two of a two-part series on what those dwelling in haunted residences can do to better lure in unsuspecting victims. Click here for part one.)
In my previous post I discussed how the majority of individuals living in [...]

29 October 2009

We live in a time of rapid evolution. Economic models are being turned on their heads. Newspapers are folding. The music industry is being forced to change and Hollywood is sure to follow. But this change isn’t limited to media. [...]

26 October 2009