Much to the chagrin of ad agencies who spout the erroneous “awards don’t matter” line (generally because they’re not capable enough to win any, or too scared to try), new reports further confirm the unmistakable connection between the ringing of [...]

9 August 2010

Exciting news going on this week:
Old Spice goes beyond hot-man-in-towel commercials
Men really do want to smell like Mr. Old Spice himself. Especially when Old Spice’s ad agency created customized video responses for their clients. Worked on me. http://bit.ly/deZyow
New York gets Wi-Fi [...]

30 July 2010

A belated post, congratulating our team on winning eight silver awards at this year’s national ADDY Awards Competition – the most any Utah ad agency has ever received in one year at the national level.
The winning ad campaigns consist of [...]

19 July 2010

Richter7 Dominates 5-State District ADDY Awards
After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!
See the following press release for more [...]

17 April 2010

One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by [...]

9 April 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]

16 February 2010

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]

8 February 2010

As the Google Street View cars go zipping around the world taking pictures of, well, everything, they are also snapping pictures of all the outdoor advertising out there. Now, Google has filed a patent so they can sell the space [...]

15 January 2010

One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the [...]

12 January 2010