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	<title>Richter7 Blog &#187; Adbowl</title>
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		<title>2011 Richter7 Ad Bowl</title>
		<link>http://blog.richter7.com/2011/02/2011-richter7-ad-bowl/</link>
		<comments>http://blog.richter7.com/2011/02/2011-richter7-ad-bowl/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 00:23:12 +0000</pubDate>
		<dc:creator>ecatlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Adbowl]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://blog.richter7.com/?p=1164</guid>
		<description><![CDATA[Today we kicked off our 16th Annual Ad Bowl , complete with a live Twitter feed, a rock band performance and, most importantly, 51 Super Bowl commercials to vote on and enjoy. As our team analyzed the multi-million dollar ad [...]]]></description>
			<content:encoded><![CDATA[<p>Today we kicked off our 16<sup>th</sup> Annual Ad Bowl , complete with a live Twitter feed, a rock band performance and, most importantly, 51 Super Bowl commercials to vote on and enjoy. As our team analyzed the multi-million dollar ad campaigns originally aired during yesterday’s game, ads were voted into seven categories. This includes Most Valuable Ad, Best Low Budget Award and Illegal Use of Money.</p>
<p>The office came to life as associates shouted their opinions on spots regarding Doritos, Pepsi, VW and even Best Buy’s use of Justin Bieber. With people working from all departments of a full-service agency, what was valued and humorous varied on multiple levels. It was a fun dynamic.</p>
<p>Social Media continues to play a larger role as this year’s Ad Bowl was discussed and debated on Twitter by following the hashtag #R7AdBowl. Winners were also announced on <a href="http://www.facebook.com/richter7">www.facebook.com/richter7</a>, and <span style="text-decoration: underline;"><a href="http://www.twitter.com/richter7">www.twitter.com/richter7</a></span>.</p>
<p>And finally, here is the list of winners and losers from Ad Bowl XVI:</p>
<ul>
<li>Most Valuable Ad Award &#8211; Volkswagen – The Force</li>
<li>Best Low Budget Award &#8211; Doritos – Best Part</li>
<li>Celebrity Sack Award &#8211; Best Buy – Bieber / Ozzy</li>
<li>Championship Chuckle Award &#8211; Bridgestone – Reply All</li>
<li>Illegal Use of $$$$ Award &#8211; Coca Cola – Siege</li>
<li>Creative Fumble Award &#8211; Bud Light – Dogs</li>
<li>Should Have Punted Award &#8211; GoDaddy – The Contract</li>
</ul>
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		<item>
		<title>Ad Bowl XV &#8211; LIVE coverage!</title>
		<link>http://blog.richter7.com/2010/02/adbowl-xv-live-coverage/</link>
		<comments>http://blog.richter7.com/2010/02/adbowl-xv-live-coverage/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 18:45:57 +0000</pubDate>
		<dc:creator>ecatlett</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Adbowl]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://blog.richter7.com/?p=506</guid>
		<description><![CDATA[Here&#8217;s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.</p>
<p><object id="utv960189" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="autoplay=false&amp;brand=embed&amp;cid=2893981" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.ustream.tv/flash/live/1/2893981" /><param name="name" value="utv_n_384000" /><embed id="utv960189" type="application/x-shockwave-flash" width="400" height="320" src="http://www.ustream.tv/flash/live/1/2893981" name="utv_n_384000" allowscriptaccess="always" allowfullscreen="true" flashvars="autoplay=false&amp;brand=embed&amp;cid=2893981"></embed></object><a style="padding: 2px 0px 4px; width: 400px; background: none repeat scroll 0% 0% #ffffff; display: block; color: #000000; font-weight: normal; font-size: 10px; text-decoration: underline; text-align: center;" href="http://www.ustream.tv/" target="_blank">Live Video streaming by Ustream</a>You can leave comments below this post, in the Ustream chat room or on Twitter. Enjoy the festivities.</p>
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