As the traditional ways of interacting with customers and prospects changes, no longer can we just talk TO them, now we need to talk WITH them. The importance of listening to the consumer becomes paramount and social media affords a [...]

18 February 2011

Today we kicked off our 16th Annual Ad Bowl , complete with a live Twitter feed, a rock band performance and, most importantly, 51 Super Bowl commercials to vote on and enjoy. As our team analyzed the multi-million dollar ad [...]

8 February 2011

He lived in San Francisco, not New York City. He hung out with artists, philosophers and scientists, not ad people. He was an ad man, but might have been its greatest critic. He created non-traditional advertising when most people still [...]

10 January 2011

Unless you just got into the ad business today, you’re probably aware that there’s a battle going on. It’s the old fogies against the young geeks. New media against “traditional.” Online against offline.
Fault for the rift can be blamed on [...]

28 December 2010

Our social media team just launched a new application on the Park City Facebook page that allows prospective visitors to quickly learn how long it will take them to get from their destination to Park City, Utah. This application, also [...]

30 November 2010

We wanted to share a recent success we had promoting Hawaii’s Polynesian Cultural Center, only amplified by the uniqueness of its product, as no other cultural center in the world offers such exceptional insight to the many villages of Polynesia. (If [...]

23 November 2010

Twitter’s Official Analytics Product Has Arrived
Twitter has finally started providing analytics. The social media giant is offering this service free of charge. Analytics users will be able to see information like, their most successful tweets, which tweets caused people to [...]

20 November 2010

Richter7, a Salt Lake City-based advertising and public relations agency, was awarded the advertising account for the Park City Chamber of Commerce/Convention & Visitors Bureau. [...]

18 November 2010

Facebook Deals
FB CEO Mark Zuckerberg said Facebook, which has tripled its number of mobile users from 65 million at the same time last year, will also make its “Facebook Deals” physical location-based feature available on Google Android-based smartphones.
With that, Facebook [...]

6 November 2010

Google…I mean, Facebook…no, Google Faces Probes Over Privacy Issues
Seems like privacy issues are the new black. Adding to Facebook’s privacy fiasco is Google’s run-in with “accidental collection” of users’ personal information, including entire emails, URLs and passwords. Google admitted that [...]

30 October 2010