Today we kicked off our 16th Annual Ad Bowl , complete with a live Twitter feed, a rock band performance and, most importantly, 51 Super Bowl commercials to vote on and enjoy. As our team analyzed the multi-million dollar ad [...]

8 February 2011

Unless you just got into the ad business today, you’re probably aware that there’s a battle going on. It’s the old fogies against the young geeks. New media against “traditional.” Online against offline.
Fault for the rift can be blamed on [...]

28 December 2010

Our social media team just launched a new application on the Park City Facebook page that allows prospective visitors to quickly learn how long it will take them to get from their destination to Park City, Utah. This application, also [...]

30 November 2010

We wanted to share a recent success we had promoting Hawaii’s Polynesian Cultural Center, only amplified by the uniqueness of its product, as no other cultural center in the world offers such exceptional insight to the many villages of Polynesia. (If [...]

23 November 2010

Facebook Deals
FB CEO Mark Zuckerberg said Facebook, which has tripled its number of mobile users from 65 million at the same time last year, will also make its “Facebook Deals” physical location-based feature available on Google Android-based smartphones.
With that, Facebook [...]

6 November 2010

Google…I mean, Facebook…no, Google Faces Probes Over Privacy Issues
Seems like privacy issues are the new black. Adding to Facebook’s privacy fiasco is Google’s run-in with “accidental collection” of users’ personal information, including entire emails, URLs and passwords. Google admitted that [...]

30 October 2010

Several Richter7 associates made a “social media” concepts presentation to a client recently.  Seated in the meeting was a mixture of senior and junior folks from the client’s marketing department.  The senior, and more influential, individuals readily admitted that they [...]

14 September 2010

Richter7, a Salt Lake City-based advertising and online marketing agency, hired James Carroll as advertising assistant account manager and analytics coordinator.
Initially joining Richter7 as a client services intern, Carroll has experience with paid search, web analytics and coordinating and strategizing [...]

14 September 2010

Facebook Displays “Liked” Stories in Search Results
Facebook has upgraded once again by testing the search result functionality by displaying articles based on the number of “likes” it has received. Currently, the search results appear within the drop down search box.  [...]

3 September 2010

WAVE Goodbye
Just eight short months after being announced at Google’s I/O conference and three months after being released to the general public, online software application Google Wave will be discontinued come January.

According to Google VP Urs Hölzle, Wave has [...]

6 August 2010