Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights [...]

23 November 2011

Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended.  What do you remember of what was said – when you weren’t dozing?
If you remember anything at all, I’m betting it was a story.  No big [...]

10 November 2011

And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you. Amit Singhal, from Google, says that “search results, like warm cookies right out of the oven or [...]

9 November 2011

Several months ago I attended a conference in San Diego where the focus was on the rise of integration – specifically, integrating your traditional and digital marketing techniques through strategic collaboration and communication. A huge emphasis was placed on spreading [...]

3 August 2011

Great article from our very own Dave Newbold that was recently featured in AdNews. Check it out online at http://adnewsonline.com/index.cfm.
 
Forget about deciphering the future, or trying to envision what new technology or digital tools will appear next.
Pause from that frustrating [...]

23 June 2011

It’s always nice to be recognized for doing what you love to do. Last weekend, Richter7 was awarded Best of State in the advertising category. It’s a prestigious recognition that critiques entries spanning the state.
Perhaps the best part, though, is [...]

6 June 2011

Remember in your college news-writing class when you were quizzed on all the rules in the AP Stylebook? Okay, maybe you didn’t take a news-writing class, but if you did, and you didn’t memorize the 3,000-plus entries, then you probably [...]

16 May 2011

We wanted to share some thoughts from our PR/Social Media intern, Kylee Snelgrove. Take it away, Kylee…
As a first-time contributor to this blog, I thought it would be best to start out with a little introduction about myself. My name [...]

6 May 2011

What a last couple of days it has been! From the white iPhone to a white Royal Wedding, and from President Obama’s jabs at Donald Trump to the death of Osama bin Laden, truly, this has been a week worth [...]

4 May 2011

As the traditional ways of interacting with customers and prospects changes, no longer can we just talk TO them, now we need to talk WITH them. The importance of listening to the consumer becomes paramount and social media affords a [...]

18 February 2011