Publishers Bet Big on iPad
As reported by Reuters, many publishers are placing big bets that Apple Inc’s iPad will kick-start a commercially viable changeover to digital magazines and newspapers—even though few executives had laid hands on the tablet ahead of [...]

11 April 2010

Introducing the R7 Weekly Retro – a weekly retrospective of news items, emerging technologies, trends, campaigns and other things that we find particularly relevant. We’ll start this week’s recap off with one of the most buzzed about April Fool’s pranks.

As [...]

2 April 2010

A few years ago, one executive asked me, “What is this Internet thing? Is it going to really play a viable role in marketing?” As you know, it’s not only here to stay, it has turned the world of marketing [...]

9 July 2009

An interesting post by Wendy Piersall over at Sparkplugging discusses 10 Social Media Blunders that Can Destroy Your Brand. While I think it’s a good post, I disagree with the second-to-last point (#9?):
Show up as a company spokesperson, brand representative, [...]

18 June 2009

Your efforts in social media should be an extension of your brand. The best brands have emotional connections associated with them. If your efforts in social media are soul-less PR or marketing drivel you will dampen the emotional connection people [...]

22 May 2009

1. Launch Social Media. Social media is a shift in how people discover, read, and share news and information and content. It’s a fusion of sociology and technology, transforming monologue into dialog. Expose your company in different types of cost-effective [...]

21 November 2008