And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you. Amit Singhal, from Google, says that “search results, like warm cookies right out of the oven or [...]

9 November 2011

It’s always nice to be recognized for doing what you love to do. Last weekend, Richter7 was awarded Best of State in the advertising category. It’s a prestigious recognition that critiques entries spanning the state.
Perhaps the best part, though, is [...]

6 June 2011

Remember in your college news-writing class when you were quizzed on all the rules in the AP Stylebook? Okay, maybe you didn’t take a news-writing class, but if you did, and you didn’t memorize the 3,000-plus entries, then you probably [...]

16 May 2011

We wanted to share some thoughts from our PR/Social Media intern, Kylee Snelgrove. Take it away, Kylee…
As a first-time contributor to this blog, I thought it would be best to start out with a little introduction about myself. My name [...]

6 May 2011

We just finished our eighth annual Richter7 PR Student of the Year competition. And it was a screaming success! This annual scholarship competition recognizes one Utah university student who demonstrates superior skills in communication and public relations. We had dozens [...]

22 April 2011

We wanted to share a recent success we had promoting Hawaii’s Polynesian Cultural Center, only amplified by the uniqueness of its product, as no other cultural center in the world offers such exceptional insight to the many villages of Polynesia. (If [...]

23 November 2010

Richter7, a Salt Lake City-based advertising and public relations agency, was awarded the advertising account for the Park City Chamber of Commerce/Convention & Visitors Bureau. [...]

18 November 2010

Facebook Deals
FB CEO Mark Zuckerberg said Facebook, which has tripled its number of mobile users from 65 million at the same time last year, will also make its “Facebook Deals” physical location-based feature available on Google Android-based smartphones.
With that, Facebook [...]

6 November 2010

Google…I mean, Facebook…no, Google Faces Probes Over Privacy Issues
Seems like privacy issues are the new black. Adding to Facebook’s privacy fiasco is Google’s run-in with “accidental collection” of users’ personal information, including entire emails, URLs and passwords. Google admitted that [...]

30 October 2010

An ad campaign created by Richter7, a Salt Lake City-based advertising and public relations agency, has been selected for inclusion in the prestigious 2010 Communication Arts (CA) Advertising Annual. The campaign was created on behalf of Wood Revival Desk Company, [...]

14 September 2010