Evin Catlett on:
iPhone 4′s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter [...]
25 June 2010
Larry Ross on:
According to recent studies, mobile web usage is set to explode over the course of next few years due to market forces like the increase of iPhone and Android usage as well as the introduction of tablet computers such [...]
9 June 2010
Amanda Sanchez on:
Looking back at a couple newsworthy tidbits you may have missed this week:
Google’s Nexus About-Face
You mean, Google actually failed at something?
Google announced in a blog post this week that the original strategy for Nexus One, which launched in January, had, [...]
17 May 2010
Tim Brown on:
A quick rundown of some of this week’s highlights…
1. We have all seen Social Media come into play during recent world crises, such as the Chilean earthquake. So it is no surprise that platforms such as Twitter, Facebook and Flickr [...]
8 May 2010
Larry Ross on:
The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that [...]
4 May 2010
Tim Brown on:
Suppose I get lucky enough to interview you for a job. I’ll get all prepared and you’ll get all prepared, and we’ll meet and talk and laugh (please tell me you laugh), and I’ll size you up and you’ll size [...]
20 April 2010
Larry Ross on:
One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by [...]
9 April 2010
Larry Ross on:
Facebook is no longer just a Web site — it’s a full-fledged platform. As an indication of its popularity, many users spend more time on Facebook than on e-mail, even using Facebook as their e-mail service. Unfortunately this means scammers [...]
29 March 2010
Larry Ross on:
We all know we’re supposed to keep an eye on our competitors, but how is this supposed to help you compete with–and beat the socks off–your competition?
Spying on your competition is legal and ethical. It is a time-honored tradition to [...]
2 October 2009
Tim Brown on:
A few years ago, one executive asked me, “What is this Internet thing? Is it going to really play a viable role in marketing?” As you know, it’s not only here to stay, it has turned the world of marketing [...]
9 July 2009