Suppose I get lucky enough to interview you for a job. I’ll get all prepared and you’ll get all prepared, and we’ll meet and talk and laugh (please tell me you laugh), and I’ll size you up and you’ll size [...]

20 April 2010

Publishers Bet Big on iPad
As reported by Reuters, many publishers are placing big bets that Apple Inc’s iPad will kick-start a commercially viable changeover to digital magazines and newspapers—even though few executives had laid hands on the tablet ahead of [...]

11 April 2010

One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by [...]

9 April 2010

There’s significant chatter lately regarding how much the advertising industry is changing, how traditional agencies no longer exist, that the majority of projects have shifted into the digital realm, how everyone’s roles are more all-encompassing, all the new media offerings, [...]

8 April 2010

Introducing the R7 Weekly Retro – a weekly retrospective of news items, emerging technologies, trends, campaigns and other things that we find particularly relevant. We’ll start this week’s recap off with one of the most buzzed about April Fool’s pranks.

As [...]

2 April 2010

Google has launched Buzz, a service wrapped into Gmail which allows for quick sharing of pictures, videos, status messages, etc. with your Google Friends. You can also autopost to Twitter, Picasa, Flickr and more. It includes privacy [...]

10 February 2010

We all know we’re supposed to keep an eye on our competitors, but how is this supposed to help you compete with–and beat the socks off–your competition?
Spying on your competition is legal and ethical. It is a time-honored tradition to [...]

2 October 2009

I’d seen this technique before, but this is the first time I’ve seen it used for something more than eye candy.

That’s the way to do it. Eye candy is great (especially if it’s the first time someone has seen it) [...]

17 September 2009

May I offer a delightful – okay, useful – array of advertising insights from the latest issue of the Journal of Advertising Research. These key points are the result of empirical studies done by a number of different teams who [...]

19 August 2009

A few years ago, one executive asked me, “What is this Internet thing? Is it going to really play a viable role in marketing?” As you know, it’s not only here to stay, it has turned the world of marketing [...]

9 July 2009