One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the [...]

12 January 2010

This is the second part of a two-part series. Read the first part here.
Harley-Davidson motorcycles. Quick, what do they stand for? Machismo. Rebellion. Freedom. Right? But it hasn’t always been communicated with enough “slap” [...]

11 November 2009

It was a sub-freezing December evening in Brno, Czechoslovakia, 1938.  Inside an ornate theater, however, public opinion was about to heat up following the premier of composer Serge Prokofiev’s unexpected score for the famed ballet, Romeo and Juliet.
Although Romeo and [...]

8 October 2009

May I offer a delightful – okay, useful – array of advertising insights from the latest issue of the Journal of Advertising Research. These key points are the result of empirical studies done by a number of different teams who [...]

19 August 2009

A few years ago, one executive asked me, “What is this Internet thing? Is it going to really play a viable role in marketing?” As you know, it’s not only here to stay, it has turned the world of marketing [...]

9 July 2009