Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended.  What do you remember of what was said – when you weren’t dozing?
If you remember anything at all, I’m betting it was a story.  No big [...]

10 November 2011

Facebook Deals
FB CEO Mark Zuckerberg said Facebook, which has tripled its number of mobile users from 65 million at the same time last year, will also make its “Facebook Deals” physical location-based feature available on Google Android-based smartphones.
With that, Facebook [...]

6 November 2010

Ever heard of Dipak Jain?
Who?
He’s the former Dean of Northwestern’s Kellogg School of Management.  A high and mighty calling.  He’s had more than 50 articles published in leading academic journals. Hence, you might think he’s a left-brained stiff.
Not so.
Dean Jain [...]

28 September 2010

An ad campaign created by Richter7, a Salt Lake City-based advertising and public relations agency, has been selected for inclusion in the prestigious 2010 Communication Arts (CA) Advertising Annual. The campaign was created on behalf of Wood Revival Desk Company, [...]

14 September 2010

There’s a story about a backup quarterback who was discouraged because he never got to play. It got to the point that he didn’t even lace up his shoes because, well, what was the point.
Suddenly, the star quarterback was injured [...]

14 September 2010

A belated post, congratulating our team on winning eight silver awards at this year’s national ADDY Awards Competition – the most any Utah ad agency has ever received in one year at the national level.
The winning ad campaigns consist of [...]

19 July 2010

Nary has a week gone by without someone asking me, “What does the name Richter7 mean?”  “Why did you select that name?”   “Does it have anything to do with the Richter scale?”
Here’s the answer.  Yes, it does have something to [...]

6 May 2010

Suppose I get lucky enough to interview you for a job. I’ll get all prepared and you’ll get all prepared, and we’ll meet and talk and laugh (please tell me you laugh), and I’ll size you up and you’ll size [...]

20 April 2010

My partner, Tim Brown, who directs Richter7’s public relations and social media endeavors, has a very succinct and somewhat derogatory way of describing the plot of each Lord of the Rings movie.  “It’s about a ring,” he blandly declares.  Apparently [...]

1 February 2010

Perhaps you’ve heard of an eccentric – even daft – design icon named George Lois.  As the story goes, during a presentation one day, he stood in the window of a NYC high-rise and threatened to jump unless the client [...]

27 January 2010