Into this wonderful new age of digital communications, a new term has been birthed.  Pre-roll.
It’s that wonderful little piece of video advertising you get to watch before you can view the video you really want to see  — be it [...]

23 September 2010

Not long ago, the President and CEO of Procter & Gamble, Robert McDonald, spoke in Salt Lake City.  He’s a U of U alumnus, by the way.  Several things he said stood out to me, and I thought you may [...]

21 September 2010

An ad campaign created by Richter7, a Salt Lake City-based advertising and public relations agency, has been selected for inclusion in the prestigious 2010 Communication Arts (CA) Advertising Annual. The campaign was created on behalf of Wood Revival Desk Company, [...]

14 September 2010

A belated post, congratulating our team on winning eight silver awards at this year’s national ADDY Awards Competition – the most any Utah ad agency has ever received in one year at the national level.
The winning ad campaigns consist of [...]

19 July 2010

Facebook boosts privacy controls amid criticism
(Reuters) – Facebook is beefing up privacy protections on the world’s most popular online social network, addressing mounting pressure to better secure personal data exchanged among its nearly 500 million members.
The issue [...]

28 May 2010

Richter7 is currently looking to fill the following positions. If you or someone you know would be interested, please pass their information along.
Account Manager. We’re looking for an account manager with 2-3 years of agency or marketing experience. Requires traditional [...]

12 May 2010

The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that [...]

4 May 2010

Twitter Grows Up

We all knew the time would come when Twitter would decide to generate income from its platform. Twitter’s “Promoted Tweets” were announced this week along with the first customer who will take a crack at this [...]

19 April 2010

Richter7 Dominates 5-State District ADDY Awards
After a successful run at the local ADDY awards, we’ve gone on to bigger and better things at the district-level competition. Congrats to the Richter7 creative team!
See the following press release for more [...]

17 April 2010

CONGRATS to our talented team for taking home more awards at this year’s Utah ADDY Awards (for the 10th time in 12 years), than any other agency. Nice work.
More info in the press release below.
Salt Lake City, Feb. 25, 2010—Richter7, [...]

11 March 2010