We wanted to share a recent success we had promoting Hawaii’s Polynesian Cultural Center, only amplified by the uniqueness of its product, as no other cultural center in the world offers such exceptional insight to the many villages of Polynesia. (If [...]

23 November 2010

Facebook Deals
FB CEO Mark Zuckerberg said Facebook, which has tripled its number of mobile users from 65 million at the same time last year, will also make its “Facebook Deals” physical location-based feature available on Google Android-based smartphones.
With that, Facebook [...]

6 November 2010

Much to the chagrin of ad agencies who spout the erroneous “awards don’t matter” line (generally because they’re not capable enough to win any, or too scared to try), new reports further confirm the unmistakable connection between the ringing of [...]

9 August 2010

Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the [...]

26 February 2010

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]

16 February 2010

Burberry’s latest photo shoot on NYMag.com features Emma Watson, more famously known as Hermione Granger from the Harry Potter films. Sadly, they’ve Photoshopped out one of her legs.
I guess that’s one way to make her look like she weighs less.
Personally, [...]

20 January 2010

While everyone else is sending 6×9 postcards as direct mail pieces, these guys sent media buyers a cake with a file baked into it to promote the TV show Prison Break.
As it says in our Brand Model message: creativity makes [...]

18 November 2009

Every day brings a new opportunity for a big brand to develop a new Facebook application to promote or reinforce its brand. Some of them are disappointing, however, occasionally you come across an application that is original and entertaining.
One such [...]

12 October 2009

A good reminder that outdoor advertising isn’t limited to billboards and bus shelters.
Via Ads of the World.

23 September 2009

I’d seen this technique before, but this is the first time I’ve seen it used for something more than eye candy.

That’s the way to do it. Eye candy is great (especially if it’s the first time someone has seen it) [...]

17 September 2009