A belated post, congratulating our team on winning eight silver awards at this year’s national ADDY Awards Competition – the most any Utah ad agency has ever received in one year at the national level.
The winning ad campaigns consist of [...]

19 July 2010

Something a simple enterprise software system can easily cost $100,000 and upwards.  It is no wonder that business buyers are turning more and more to the web as an integral part of their due diligence.
Realizing this, business-to-business (B2B) marketers are [...]

9 July 2010

The TV-Watcher’s Issue:
After 25 Years, Larry King Pulls the Plug
Is Larry King’s decision to call it quits with CNN indicative of a changing fashion of news personalities and interviewing techniques among top reporters in the U.S.?
Though audience numbers for [...]

2 July 2010

iPhone 4′s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter [...]

25 June 2010

I don’t know about you, but I can hardly wait until “new media” grows up and just becomes another medium.
Don’t get me wrong, I totally get the possibilities of companies being able to connect with customers on a level no [...]

28 May 2010

Google TV
With 4 billion people across the world watching TV, it is no surprise that Google has decided to bring television and the web closer together. Google TV will give customers access to the entire web on their television and [...]

21 May 2010

A quick rundown of some of this week’s highlights…
1. We have all seen Social Media come into play during recent world crises, such as the Chilean earthquake. So it is no surprise that platforms such as Twitter, Facebook and Flickr [...]

8 May 2010

The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that [...]

4 May 2010

Suppose I get lucky enough to interview you for a job. I’ll get all prepared and you’ll get all prepared, and we’ll meet and talk and laugh (please tell me you laugh), and I’ll size you up and you’ll size [...]

20 April 2010

Publishers Bet Big on iPad
As reported by Reuters, many publishers are placing big bets that Apple Inc’s iPad will kick-start a commercially viable changeover to digital magazines and newspapers—even though few executives had laid hands on the tablet ahead of [...]

11 April 2010