Facebook Deals
FB CEO Mark Zuckerberg said Facebook, which has tripled its number of mobile users from 65 million at the same time last year, will also make its “Facebook Deals” physical location-based feature available on Google Android-based smartphones.
With that, Facebook [...]

6 November 2010

Google…I mean, Facebook…no, Google Faces Probes Over Privacy Issues
Seems like privacy issues are the new black. Adding to Facebook’s privacy fiasco is Google’s run-in with “accidental collection” of users’ personal information, including entire emails, URLs and passwords. Google admitted that [...]

30 October 2010

Big high five to our creative team who worked on the Apple Beer campaign currently being featured in ‘Exhibit’ on the Communication Arts website. (And on the homepage today!)
“Based on a 100-year-old German recipe, Apple Beer was first bottled in [...]

22 October 2010

Concept is king. Well, that used to be the rally cry at Richter7 and in the ad business anyway. In other words, it’s the idea that really stops the audience long enough for them to realize (and perhaps even be interested [...]

20 October 2010

Ever heard of Dipak Jain?
Who?
He’s the former Dean of Northwestern’s Kellogg School of Management.  A high and mighty calling.  He’s had more than 50 articles published in leading academic journals. Hence, you might think he’s a left-brained stiff.
Not so.
Dean Jain [...]

28 September 2010

Richter7, a Salt Lake City-based advertising and online marketing agency, hired James Carroll as advertising assistant account manager and analytics coordinator.
Initially joining Richter7 as a client services intern, Carroll has experience with paid search, web analytics and coordinating and strategizing [...]

14 September 2010

An ad campaign created by Richter7, a Salt Lake City-based advertising and public relations agency, has been selected for inclusion in the prestigious 2010 Communication Arts (CA) Advertising Annual. The campaign was created on behalf of Wood Revival Desk Company, [...]

14 September 2010

Facebook Displays “Liked” Stories in Search Results
Facebook has upgraded once again by testing the search result functionality by displaying articles based on the number of “likes” it has received. Currently, the search results appear within the drop down search box.  [...]

3 September 2010

Much to the chagrin of ad agencies who spout the erroneous “awards don’t matter” line (generally because they’re not capable enough to win any, or too scared to try), new reports further confirm the unmistakable connection between the ringing of [...]

9 August 2010

WAVE Goodbye
Just eight short months after being announced at Google’s I/O conference and three months after being released to the general public, online software application Google Wave will be discontinued come January.

According to Google VP Urs Hölzle, Wave has [...]

6 August 2010