Larry Ross on:
We have all heard talk about how the digital revolution is replacing traditional media, and that traditional media is in complete upheaval because of readership and audience shrinkage and bankruptcy. Many are professing the death of traditional media.
Traditional media [...]
23 May 2011
Larry Ross on:
Something a simple enterprise software system can easily cost $100,000 and upwards. It is no wonder that business buyers are turning more and more to the web as an integral part of their due diligence.
Realizing this, business-to-business (B2B) marketers are [...]
9 July 2010
Larry Ross on:
According to recent studies, mobile web usage is set to explode over the course of next few years due to market forces like the increase of iPhone and Android usage as well as the introduction of tablet computers such [...]
9 June 2010
Larry Ross on:
Facebook boosts privacy controls amid criticism
(Reuters) – Facebook is beefing up privacy protections on the world’s most popular online social network, addressing mounting pressure to better secure personal data exchanged among its nearly 500 million members.
The issue [...]
28 May 2010
Larry Ross on:
I love my iPhone. It goes with me everywhere. Leaving my house without my iPhone would feel just as unnatural as well. . .
It has become an indispensable part of my daily life. But as much as I love my [...]
13 May 2010
Larry Ross on:
The marketing industry is undergoing a dramatic transformation – from mass marketing to engagement with the individual. With the rise of new mediums, customers can share their opinions about products or services with millions of other individuals. This means that [...]
4 May 2010
Larry Ross on:
One major step in a successful email marketing campaign is to actually get your emails delivered so they can be read. Here’s a handy list of several things to ensure your emails won’t be sent to the spam folder by [...]
9 April 2010
Larry Ross on:
Facebook is no longer just a Web site — it’s a full-fledged platform. As an indication of its popularity, many users spend more time on Facebook than on e-mail, even using Facebook as their e-mail service. Unfortunately this means scammers [...]
29 March 2010
Larry Ross on:
We all know we’re supposed to keep an eye on our competitors, but how is this supposed to help you compete with–and beat the socks off–your competition?
Spying on your competition is legal and ethical. It is a time-honored tradition to [...]
2 October 2009