He lived in San Francisco, not New York City. He hung out with artists, philosophers and scientists, not ad people. He was an ad man, but might have been its greatest critic. He created non-traditional advertising when most people still [...]

10 January 2011

Unless you just got into the ad business today, you’re probably aware that there’s a battle going on. It’s the old fogies against the young geeks. New media against “traditional.” Online against offline.
Fault for the rift can be blamed on [...]

28 December 2010

Concept is king. Well, that used to be the rally cry at Richter7 and in the ad business anyway. In other words, it’s the idea that really stops the audience long enough for them to realize (and perhaps even be interested [...]

20 October 2010

I don’t know about you, but I can hardly wait until “new media” grows up and just becomes another medium.
Don’t get me wrong, I totally get the possibilities of companies being able to connect with customers on a level no [...]

28 May 2010