Richter7′s AdBowl is the longest running party in the country, with this year being our 17th year rating the Super Bowl ads! 2012 featured some dancing, cheering and lots and lots of booing, with not a lot of love for [...]

7 February 2012

Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights [...]

23 November 2011

And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you. Amit Singhal, from Google, says that “search results, like warm cookies right out of the oven or [...]

9 November 2011

Several months ago I attended a conference in San Diego where the focus was on the rise of integration – specifically, integrating your traditional and digital marketing techniques through strategic collaboration and communication. A huge emphasis was placed on spreading [...]

3 August 2011

What a great reminder of the caliber of coworkers I’m surrounded by here at the agency. A great compliment came as Richter7 was awarded three national ADDY awards for the Apple Beer campaign this year. We were fortunate to win [...]

9 July 2011

New blog post from one of our PR interns, Kylee Snelgrove:
I have my cell phone constantly attached to my hand! As I rush out of the door in the morning I search for my phone and realize it’s in [...]

6 June 2011

We wanted to share some thoughts from our PR/Social Media intern, Kylee Snelgrove. Take it away, Kylee…
As a first-time contributor to this blog, I thought it would be best to start out with a little introduction about myself. My name [...]

6 May 2011

We just finished our eighth annual Richter7 PR Student of the Year competition. And it was a screaming success! This annual scholarship competition recognizes one Utah university student who demonstrates superior skills in communication and public relations. We had dozens [...]

22 April 2011

Last night was the 2011 ADDY Gala, showcasing the best advertising of 2010. As usual, we were thrilled to see some of the incredible work coming out of Utah. We have some really impressive creative minds at work in our [...]

5 March 2011

As the traditional ways of interacting with customers and prospects changes, no longer can we just talk TO them, now we need to talk WITH them. The importance of listening to the consumer becomes paramount and social media affords a [...]

18 February 2011