Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the [...]

26 February 2010

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]

16 February 2010

Google has launched Buzz, a service wrapped into Gmail which allows for quick sharing of pictures, videos, status messages, etc. with your Google Friends. You can also autopost to Twitter, Picasa, Flickr and more. It includes privacy [...]

10 February 2010

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]

8 February 2010

Check back at 11:40 to see a live stream of all the action going down at this year’s Ad Bowl. You can also follow the conversations on Twitter by searching #R7AdBowl. Back soon!

8 February 2010

My partner, Tim Brown, who directs Richter7’s public relations and social media endeavors, has a very succinct and somewhat derogatory way of describing the plot of each Lord of the Rings movie.  “It’s about a ring,” he blandly declares.  Apparently [...]

1 February 2010