RUMBLINGS

Insights and outlooks on advertising, marketing and public relations.

David Rathbun on:

Look at your man: Interview with the guys behind the Old Spice TV spot

Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the [...]

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Published in Advertising


David Rathbun on:

Dove for Men vs. Old Spice

Perhaps you saw the bold move by Dove to branch into men’s products with this ad:

Old Spice responded with this:

Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]

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Published in Advertising  |  1 Comment


David Rathbun on:

Google Buzz launches

Google has launched Buzz, a service wrapped into Gmail which allows for quick sharing of pictures, videos, status messages, etc. with your Google Friends. You can also autopost to Twitter, Picasa, Flickr and more. It includes privacy [...]

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Published in Interactive


David Rathbun on:

Ad Bowl XV – LIVE coverage!

Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]

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Published in Advertising, General


Evin Catlett on:

Tune in for Ad Bowl XV Live Stream!

Check back at 11:40 to see a live stream of all the action going down at this year’s Ad Bowl. You can also follow the conversations on Twitter by searching #R7AdBowl. Back soon!

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Published in Advertising, Social Media


Dave Newbold on:

It’s about a ring – or an idea

My partner, Tim Brown, who directs Richter7’s public relations and social media endeavors, has a very succinct and somewhat derogatory way of describing the plot of each Lord of the Rings movie.  “It’s about a ring,” he blandly declares.  Apparently [...]

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Published in Advertising  |  1 Comment


Dave Newbold on:

Where Ideas Come From & How to Make Them Arrive More Easily

Perhaps you’ve heard of an eccentric – even daft – design icon named George Lois.  As the story goes, during a presentation one day, he stood in the window of a NYC high-rise and threatened to jump unless the client [...]

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Published in Advertising


David Rathbun on:

Photoshop blunder: Hermione the Pegleg

Burberry’s latest photo shoot on NYMag.com features Emma Watson, more famously known as Hermione Granger from the Harry Potter films. Sadly, they’ve Photoshopped out one of her legs.
I guess that’s one way to make her look like she weighs less.
Personally, [...]

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Published in Design


David Rathbun on:

Google selling billboard space in Street View

As the Google Street View cars go zipping around the world taking pictures of, well, everything, they are also snapping pictures of all the outdoor advertising out there. Now, Google has filed a patent so they can sell the space [...]

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Published in Advertising


Dave Newbold on:

Give me differentiation or give me death

One afternoon not long ago I took a moment to sit down and read the morning newspaper.  I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?)  Immediately, frustration set in — not with prognostications about the [...]

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Published in Advertising


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