Exciting news going on this week:
Old Spice goes beyond hot-man-in-towel commercials
Men really do want to smell like Mr. Old Spice himself. Especially when Old Spice’s ad agency created customized video responses for their clients. Worked on me. http://bit.ly/deZyow
New York gets Wi-Fi [...]

30 July 2010

To continue our series of what it’s like to intern at Richter7, I’d like to introduce Peter Brown, who is currently in the throws of his third internship here at the agency. Peter decided to take it one step further [...]

22 July 2010

A belated post, congratulating our team on winning eight silver awards at this year’s national ADDY Awards Competition – the most any Utah ad agency has ever received in one year at the national level.
The winning ad campaigns consist of [...]

19 July 2010

2010 No Pants Policy
To beat the heat yet again this year, Richter7 decided to continue its now three-year tradition of the No Pants Policy. Not only will violators be fined a quarter for each offense by the “knickerbocker police,” we [...]

16 July 2010

The King’s Big Announcement:
While we were all enthralled in the media frenzy, LeBron James made NBA history last night, announcing his decision to play with the Miami Heat. Before the big announcement, “King” James decided to take a stab at [...]

9 July 2010

Something a simple enterprise software system can easily cost $100,000 and upwards.  It is no wonder that business buyers are turning more and more to the web as an integral part of their due diligence.
Realizing this, business-to-business (B2B) marketers are [...]

9 July 2010

The TV-Watcher’s Issue:
After 25 Years, Larry King Pulls the Plug
Is Larry King’s decision to call it quits with CNN indicative of a changing fashion of news personalities and interviewing techniques among top reporters in the U.S.?
Though audience numbers for [...]

2 July 2010

iPhone 4′s and Vuvuzelas have been dominating the news for the past few weeks.
1. Like a swarm of killer bees, this South African instrument – previously unknown to many – dominated the news, our ears and was a popular Twitter [...]

25 June 2010

We have some great interns working with us this summers in various departments. We’ve asked them to provide some insight into Richter7 culture : What have they encountered that they didn’t expect? What are they gaining from the experience? How [...]

24 June 2010

According to recent studies, mobile web usage is set to explode over the course of next few years due to market forces like the increase of iPhone and Android usage as well as the introduction of tablet computers such [...]

9 June 2010