Richter7′s AdBowl is the longest running party in the country, with this year being our 17th year rating the Super Bowl ads! 2012 featured some dancing, cheering and lots and lots of booing, with not a lot of love for [...]

7 February 2012

Last week our chief digital officer, Craig Aramaki, was invited to be on the AAF Utah digital panel along with Jason Bangerter from Struck/Axiom, David Nibley of Rain, Ian Barkley from Transcontinental Interactive and Shawn Butler from Saxton Horne. Insights [...]

23 November 2011

Consider the last speech, college lecture, Sunday School lesson, or family reunion you attended.  What do you remember of what was said – when you weren’t dozing?
If you remember anything at all, I’m betting it was a story.  No big [...]

10 November 2011

And by “freshness”, of course we mean Google’s new Freshness algorithm that favors frequently updated content in the search results delivered to you. Amit Singhal, from Google, says that “search results, like warm cookies right out of the oven or [...]

9 November 2011

At Richter7, we love the opportunity to be In The Know with all fun upcoming events our clients are working on.
One exciting new restaurant in Utah to keep on the radar is BRIO Tuscan Grille, a classy Italian restaurant opening [...]

9 September 2011

Several months ago I attended a conference in San Diego where the focus was on the rise of integration – specifically, integrating your traditional and digital marketing techniques through strategic collaboration and communication. A huge emphasis was placed on spreading [...]

3 August 2011

Some people only dream of having casual days at work, days when you can wear shorts and sandals and nobody will care. Well, for us here at Richter7, this is the reality for the next month. A week ago today, [...]

19 July 2011

Here’s a post from one of our exceptional interns, Kylee Snelgrove:
Alohamora!
It’s no surprise that working at a creative agency, we like to have fun in a plethora of ways. For example, yelling out magic spells at unnecessary times.
Incendio!
Welcome to [...]

15 July 2011

What a great reminder of the caliber of coworkers I’m surrounded by here at the agency. A great compliment came as Richter7 was awarded three national ADDY awards for the Apple Beer campaign this year. We were fortunate to win [...]

9 July 2011

Great article from our very own Dave Newbold that was recently featured in AdNews. Check it out online at http://adnewsonline.com/index.cfm.
 
Forget about deciphering the future, or trying to envision what new technology or digital tools will appear next.
Pause from that frustrating [...]

23 June 2011