David Rathbun on:
Leo Laporte (one of my favorite podcasters) got the creatives from Wieden + Kennedy on the air and interviewed them about the making of the now famous Old Spice commercial (which I blogged about earlier).
There was $100 riding on the [...]
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26 February 2010
Published in
Advertising
David Rathbun on:
Perhaps you saw the bold move by Dove to branch into men’s products with this ad:
Old Spice responded with this:
Point to Old Spice. Why? Well, it’s a lot easier to talk to a target demographic if you’re brand is already [...]
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16 February 2010
Published in
Advertising | 1 Comment
David Rathbun on:
Google has launched Buzz, a service wrapped into Gmail which allows for quick sharing of pictures, videos, status messages, etc. with your Google Friends. You can also autopost to Twitter, Picasa, Flickr and more. It includes privacy [...]
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10 February 2010
Published in
Interactive
David Rathbun on:
Here’s our live stream of Ad Bowl. You can follow along by tweeting your thoughts on each of the ads with #r7adbowl hashtag.
Live Video streaming by UstreamYou can leave comments below this post, in the Ustream chat room or on [...]
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8 February 2010
Published in
Advertising, General
Evin Catlett on:
Check back at 11:40 to see a live stream of all the action going down at this year’s Ad Bowl. You can also follow the conversations on Twitter by searching #R7AdBowl. Back soon!
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8 February 2010
Published in
Advertising, Social Media
Dave Newbold on:
My partner, Tim Brown, who directs Richter7’s public relations and social media endeavors, has a very succinct and somewhat derogatory way of describing the plot of each Lord of the Rings movie. “It’s about a ring,” he blandly declares. Apparently [...]
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1 February 2010
Published in
Advertising | 1 Comment
Dave Newbold on:
Perhaps you’ve heard of an eccentric – even daft – design icon named George Lois. As the story goes, during a presentation one day, he stood in the window of a NYC high-rise and threatened to jump unless the client [...]
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27 January 2010
Published in
Advertising
David Rathbun on:
Burberry’s latest photo shoot on NYMag.com features Emma Watson, more famously known as Hermione Granger from the Harry Potter films. Sadly, they’ve Photoshopped out one of her legs.
I guess that’s one way to make her look like she weighs less.
Personally, [...]
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20 January 2010
Published in
Design
David Rathbun on:
As the Google Street View cars go zipping around the world taking pictures of, well, everything, they are also snapping pictures of all the outdoor advertising out there. Now, Google has filed a patent so they can sell the space [...]
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15 January 2010
Published in
Advertising
Dave Newbold on:
One afternoon not long ago I took a moment to sit down and read the morning newspaper. I’ve always been an afternoon newspaper guy. (Deseret News, can you hear me?) Immediately, frustration set in — not with prognostications about the [...]
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12 January 2010
Published in
Advertising